Onward Technologies Brand Assets & Guidelines

Welcome to the official Onward Technologies brand resource center.

Here you’ll find everything you need: logos, color specifications, typography, and brand language — to represent our company with confidence and consistency.

We value our partnerships and believe that a unified brand strengthens every collaboration.

Our Brand Promise

Onward Technologies empowers small and midsized businesses to run confidently and securely. Our brand reflects trust, innovation, and a relentless focus on client success.

Logo

Our logo represents forward motion and reliability.

    • Primary Logo: Full-color logo on a white or light background.
    • Reversed Logo: White logo on dark backgrounds.
    • Clear Space: Maintain at least one “O” height of space around the logo.
    • Minimum Size: Ensure the logo remains legible at 1 inch wide or 150px wide digitally.

Downloadable logo files found at bottom of page in zipped file: [PNG] [SVG] [EPS]

Color Palette

Use these brand colors consistently across all marketing materials.

Color Name

HEX

RGB

Usage

Zero-Day Black

#000000

, , ,

Core Brand Color

Alert Red

#da1a32

, , ,

Core Brand Color

Firewall Gray

#878a8f

, , ,

Core Brand Color

Patch Orange

#f79320

, , ,

Core Brand Color – CTA’s

Typography

 

  • Headings: Rubik Medium
  • Sub Heading/Body: Open Sans
  • Body: Calibri
  • Use sentence case for headlines and avoid all caps except for short labels.

Voice & Tone

At Onward Technologies, our voice reflects trust, professionalism, and partnership. Every interaction—whether a website page, email, proposal, presentation, or social post—should communicate with clarity and confidence.

We are trusted, proactive, and approachable. We explain technology in business terms, focus on outcomes, and avoid unnecessary jargon. Our messaging emphasizes solutions, prevention, and helping organizations move forward securely.

We value our partnerships and speak collaboratively, using language that reinforces shared success and long-term relationships. We are professional without being overly formal and knowledgeable without being overwhelming.

We are: Clear, reliable, supportive, and strategic.
We are not: Fear-driven, overly technical, aggressive, or filled with buzzwords.

Our goal is simple: to communicate in a way that builds confidence and demonstrates our commitment to helping clients operate securely and successfully.

Imagery

Use authentic, high-resolution images that reflect:

    • Collaboration and teamwork
    • Modern technology environments
    • Diverse professionals
    • Reach out to the Onward marketing team for more information.

Usage Do’s & Don’ts

Do:

    • Maintain clear space around the logo.
    • Use only approved colors and fonts.
    • Keep imagery high-resolution and authentic.

Don’t:

    • Stretch or skew the logo.
    • Introduce unapproved color tints or filters.
    • Use low-resolution images.

Download Brand Assets

Download Logos 

Need Branding Support?

For questions, design reviews, or additional brand files, contact the Onward Technologies marketing team at marketing [@] onwardtek.com.

We’re here to help partners and collaborators keep the brand strong.